reklamyeri.az

reklamyeri.az has been three different products under the same domain. It launched as a digital marketing services platform connecting Azerbaijani businesses with advertising channels. It pivoted to a free utilities suite — thirteen Azerbaijan-localised calculators, generators and helpers, all running in the browser with no backend. Today it is a job-search portal layered on top of that utilities suite, sourcing vacancies from the BirJob developer API and monetised through banner, sidebar and sponsored advertising.

Each of those phases kept what worked from the previous one. The advertising muscle from phase one became the monetisation model. The browser-side calculator architecture from phase two became a permanent secondary surface — useful in its own right, and a steady source of search traffic from queries the new headline product (jobs) doesn't address. The current shape combines all three: a job feed for the active job-seeker audience, a calculator suite for the workers and freelancers who keep coming back, and an advertising marketplace that monetises both audiences without charging either.

On any given visit, reklamyeri.az is asking the user one of two questions. Are you looking for a job? Or are you doing math you'd rather not do by hand? Both questions land the user on the same domain, the same navigation, the same advertising surface — but the underlying experiences are independent.

The job-search surface is the headline. A search bar, city and source filters, and a continuously refreshed feed of active vacancies sit at the top of the home page. Click into a listing and the user is one redirect away from the original posting on the source site. The model is unchanged from any aggregator: indexed, filtered, deduplicated, surfaced.

The calculator surface is the second draw. The salary calculator alone — net ↔ gross ↔ supergross conversions tuned to the 2025–2026 brackets — is among the most-searched tools in Azerbaijani on Google. A worker comparing two offers, a recruiter validating a quote, a payroll clerk spot-checking a calculation: each one of them lands on the calculator and is, by then, also one click away from the job feed. The two surfaces compound rather than compete: same audience, different intents, captured under one domain.

The vacancy feed on reklamyeri.az is not scraped independently. It is sourced from the BirJob developer API, the public interface to the same index that powers birjob.com — both products are built and maintained by the same founder, and the API is the boundary between them.

That decision is interesting because it is unusual. Most indie founders running multiple products run them as silos: separate codebases, separate scrapers, separate databases, separate everything. The BirJob platform has been deliberately structured the other way around: one shared data layer, one shared scraping pipeline, one shared deduplication system, with a documented public API on top — and reklamyeri.az is the first non-birjob.com consumer of that API.

The benefit is operational. There is exactly one place to fix a broken scraper, one place to add a new source, one place to absorb upstream HTML changes. Both consumer apps benefit from every fix. The cost is coordination: the API contract has to be stable enough that reklamyeri.az can ship without breaking, and changes need versioning. Both costs are well-understood problems with well-understood solutions, and the leverage on the data side more than compensates.

Strategically, the architecture also makes the BirJob API itself more credible. A developer evaluating whether to pay 19 AZN/month for the Starter plan can point at reklamyeri.az and say: the founders use this themselves, on their own second production product, with real users and real revenue. That is the kind of dogfooding signal that matters more than any marketing page.

reklamyeri.az exposes a city filter covering nine locations: Baku, Sumgait, Ganja, Mingachevir, Lankaran, Sheki, Quba, Shirvan and Nakhchivan. Most local boards focus on Baku exclusively or treat anything outside the capital as an afterthought. The decision to surface secondary cities as first-class filters is a small but meaningful product choice.

It matters because Azerbaijan's regional labour markets are real. A candidate in Mingachevir or Lankaran who can't or won't relocate to Baku has very different available roles than a Baku-based candidate, and a board that won't let them filter out Baku-only listings is failing them. The cost of supporting nine cities cleanly is low — it's tagging on the data side and a dropdown on the UI side — and the benefit is that reklamyeri.az captures search intent that pure Baku-focused competitors cannot.

Thirteen free, browser-based, Azerbaijan-localised tools sit alongside the job feed. The salary calculator covers net ↔ gross ↔ supergross conversions for the 2025–2026 income-tax brackets. The salary unit converter handles annual / monthly / weekly / daily / hourly. The VAT calculator hard-codes Azerbaijan's 18% rate. The credit calculator returns monthly payments and annuity schedules. There are date-difference, work-tenure and age calculators, a BMI tool, and four generators — QR codes, passwords, URL-safe slugs (with correct Azerbaijani-diacritic handling), and a text counter.

Every tool runs entirely in the browser. No salary input ever leaves the device. There is no per-tool cost on the platform side, and no per-keystroke latency on the user side. The architecture is the right one for this product shape, and it carries over from the suite's standalone-utility phase unchanged.

The platform name is the strategy. "Reklam yeri" translates literally as "ad space" — the domain has telegraphed the monetisation model since launch. Inventory is sold directly: banner placements above and inside the job feed, sidebar sponsorships, sponsored posts. The advertiser path is a direct email to info@reklamyeri.az rather than a programmatic ad network.

Direct sales make sense for an audience this small and this specific. The Azerbaijani job-seeker and calculator-user audiences are valuable to the right advertiser — banks, insurers, online education, recruitment agencies, financial-product issuers — and largely invisible to programmatic networks that price inventory off generic global benchmarks. A direct deal extracts more revenue per impression than a programmatic deal would, the operational overhead is bounded by the small number of relevant advertisers in the country, and the editorial standards stay tight because every campaign goes through one person rather than an exchange.

The obvious next moves split along the two surfaces. On the jobs side: saved searches with email or push alerts; better company pages on the consumer end (the BirJob API already exposes company-level data, so this is mostly a front-end task); employer self-publishing on the advertiser side. On the tools side: a currency converter against the Azerbaijani Central Bank reference rates, a freelance-invoice generator, a more sophisticated loan-amortisation tool with extra-payment scheduling. Each new tool is a new SERP surface and a new entry point into the platform, and the engineering cost of adding one is small.

The deeper move is to formalise the relationship between birjob.com, reklamyeri.az and the BirJob API itself. With two production consumers already running on the API, there is a credible base to open the developer platform up further — to publish more comprehensive documentation, to ship official client libraries, and to recruit external developers building third-party experiences on the same Azerbaijani job index.